Alan S Adams

An award-winning profit coach and author, Alan S. Adams, most recent book, The Beautiful Business, focuses on supporting medical, cosmetic, and aesthetic company owners with their very own bespoke challenges, helping them to sculpt their beautiful business. Alan has been named three times as one of the UKs Top 50 Advisors by Enterprise Nation in the Sales category, was recently recognised by Global 100 as Best Business Consulting and Services Firm of 2023, and was a Finalist in the Aesthetic Awards Best Service & Solution Provider 2024

Alan S. Adams is the Director of The Clinic Coach and an award-winning business coach specializing in helping aesthetics, beauty, and dental clinics grow. A former Royal Navy weapons engineer and submariner, he transitioned into business consultancy after earning a degree in International Disaster Engineering and Management. He further expanded his expertise with a Master’s in NLP and a Neuroscience Professional Development Programme.

Since founding Horizons Consultants Ltd in 2011, Alan has helped numerous businesses thrive. In 2015, he launched The Clinic Coach to provide tailored support to clinics, ensuring their success. He is also an accomplished author, with books focused on sustainable business growth, including The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic.

Alan delivers workshops, seminars, and strategic business development plans, sharing practical advice on profitability, goal-setting, and resilience. His contributions have earned him multiple prestigious accolades, such as Enterprise Nation UK’s Top 50 Advisor (three times), APCTC Coach of the Year Finalist, and Global 100 Best Business Consulting Firm of the Year 2023. He is also a Professional Member of the Professional Speaking Association (PSA).

By Alan S Adams

Articles by this author

1 article

Are You Playing Craps With Your Marketing?

Are You Playing Craps With Your Marketing?

26 Mar 2025

"Discover expert strategies to grow your clinic with effective marketing, sales, and business systems. Learn how to attract more clients, streamline operations, and achieve long-term success with proven techniques from industry expert Alan Adams."

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